Ven Johnson Law — Nats at the Zoo

Client

Ven Johnson Law — major Michigan law firm. Holly Q., Marketing Director (marketing and creative lead).

Goal

Premium apparel and branded items for Nats at the Zoo — an annual July tennis tournament in Kalamazoo — plus ongoing marketing projects that reflect the firm's standards.

Challenge

• Event apparel had to move fast and feel premium — not generic law-firm promo.
• High volume (~400 hoodies, ~400 t-shirts, plus additional shirts and hats) with tight event timing.
• Marketing team needed one partner for varied projects — event apparel, executive gifts, sponsored athlete gear — not a new vendor every time.

Solution

• Premium hoodies, t-shirts, and hats at scale for Nats at the Zoo — Holly updated throughout production.
• Executive pens and other branded items for firm marketing.
• Custom jersey for a college tennis player the firm sponsors.
• Additional projects as needs arise — one point of contact with Holly.

Result

• Event apparel moved faster than any prior year — items ran out at the tournament.
• Ongoing relationship across events, apparel, and marketing projects.
• Holly Q. as direct partner on creative and production — trusted for quality and responsiveness.

Key takeaway

When a marketing director needs event apparel that actually gets taken, plus pens, jerseys, and hats from the same partner — consistency and quality build a long-term creative relationship.