Hospitality · Fine Dining
The Whitney — Hospitality Apparel Program
Ghost Bar vests, chef coats, and modern event apparel for a Detroit icon.
Client
The Whitney — fine dining / hospitality, Detroit.
Goal
Elevate staff presentation with a modern, cohesive look matching historic prestige.
Challenge
- Previous vendors were transactional — generic products without understanding the restaurant's image or environment.
Solution
- Ghost Bar sub-brand: logo concepts and premium vests.
- Custom modern T-shirts for outdoor events.
- White chef coats and black executive coats for leadership.
- Embroidered hats and complementary pieces across departments.
Result
- Staff proud to wear uniforms that matched the brand.
- Guests noticed the elevated appearance.
- Ongoing partnership for new apparel and events.
Key takeaway
Premium, purpose-built apparel programs honor tradition while keeping teams looking modern and cohesive.
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